From Humble Beginnings To National Market Leader

With more than 30 years in the packaging industry, The Sofocleous Family has continued to expand at a phenomenal rate. Today, Pinnacle International Wholesalers Pty Ltd stands tall as one of the largest national market leaders of the packaging industry.

Back in the 1980’s, Mr George Sofocleous took his first small steps in building for the future by personally supplying packaging on his own around the Sydney area. The years passed and his reputation grew larger and larger by the week.

At the same time, the marketplace developed and became more complex, so George developed products which lead the market today such as; paper coffee cups (single wall and double wall), Enviro paper corrugated boxes and sipper lids just to name a few. He changed the packaging industry so much that the Sydney Morning Herald named him the “King of Cups”.

Today pinnacle packaging continues this proud tradition,continuously developing products that will benefit everyone that uses them.

From the 1980’s until today, the approach and dedication has remained the same. Our success has always been based around excellent quality and service for our customers, which has led to the product range Pinnacle supply today.

Never complacent, Pinnacle Packaging has become a brand acknowledged for personal commitment, proactive solutions and local strength. At the heart of its success are its employees who focus on the customer’s needs and provide individually customized solutions.

Our values appear in everyday working life and guide our strategic direction and corporate planning.
  • We place the customers experience at the core of all we do
  • We are committed to our people.
  • We operate our business ethically
  • We give back to our communities
  • We grow our business profitably
  • We strive continually to improve
  • We are committed to sourcing the best quality products,

creating job opportunities in local communities and ensuring environmental sustainability plays a part in what we do.


With over 30 years of experience we have gained in the packaging industry, we have developed a huge range of choices and products at Pinnacle. Whilst we do understand our solutions may not always fit your requirements exactly, our team of technical experts are ready to collaborate with you to develop solutions that best meet your needs.


Pinnacle believes that our customers deserve everything with the highest quality and standard; it applies not only to our packaging solutions, but also our holistic customer service.

We have a team of attentive customer service representatives that look after you right from the day you make an inquiry until your requested products are shipped to your locations.

Enviro Information

Pinnacle Packaging is one of the leading companies in Australia that specialises in providing high quality and innovative fiber-based packaging solutions to different industries across the country.

The Pinnacle Enviro Range is manufactured using the highest quality board, made specifically for all types of food packaging. Excellence in packaging leads to excellent results.

State-of-the-art printing processes

Pinnacle offers high quality and cost-effective printing options, including state-of-the-art preprint process on to corrugated board. Our products are commonly printed using Flexo process by waterbased inks, which comply with RoHS lead-free directive. Our customers can choose up to six colours plus varnish to maximize visual impact of the products.

Pinnacle & Sustainability

We create SOLUTIONS to make our daily lives more convenient. Pinnacle is committed to providing sustainable packaging solutions. Our products are made of raw materials from renewable, sustainable and well-managed sources. Not only do we offer products that are made of recycled materials, Pinnacle also considers the life cycle of some of our products. We also promote the use of water-based inks to minimize the products’ environmental impact.